Transform your research into a catalyst for real-world impact by discovering the true "why" behind your scientific work. In this interactive session, you will unpack the overarching purpose of your project using proven innovation models (like Simon Sinek’s Golden Circle and the STEEP impact model). Hear directly from an inspiring scientist about her personal journey from the lab to entrepreneurship. Take your first steps in learning the art of compelling storytelling to pitch your vision. In collaboration with colleagues from interdisciplinary research fields, you’ll gain hands-on practice in formulating your ideas and turning academic discovery into market-ready innovation. Registration required.